Century 21 placed first in all four categories of J.D. Power’s 2014 Home Buyer/Seller Satisfaction Study, which ranks top real estate firms by customer satisfaction.
“Satisfying first-time buyers is critical for real estate firms to differentiate themselves,” said Christina Cooley, director in the diversified services industries practice at J.D. Power.
“It’s up to the agent to build confidence in buyers by educating them and demonstrating a commitment to working in the best interest of the customer,” Cooley said.
According to the study, customer satisfaction is measured among first-time and repeat buyers and sellers within the nation’s largest real estate companies. The study examined four factors: agent/salesperson, real estate office, closing process and the variety of additional services offered. See charts for all four categories here.
The study included 5,810 evaluations from 4,868 customers who bought and/or sold a home between March 2013 and April 2014.
The scores were broken up into four categories: first-time homebuyers, repeat homebuyers, first-time homesellers and repeat homesellers.
“Century 21 sales professionals understand that real estate is about developing relationships and building trust with their customers,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate.
This follows J.D. Power's recent release of its 2014 U.S. Primary Mortgage Servicer Satisfaction Study, which showed overall servicer satisfaction increasing to 754 in 2014, up from 733 in 2013.
