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Brokerages are sleeping on AI: Here’s the playbook to wake them up 

May 20, 2025By

Agents? They’re scrappy. They’re downloading ChatGPT apps, playing with Canva AI, and asking Midjourney to crank out listing flyers in 30 seconds flat. They’re moving fast because they have to. Meanwhile, broker-owners are still asking, “So… how exactly would we even use AI?”

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