Awards

2020 HW Woman of Influence: Jennifer Grasso

LUDWIG+, Executive Creative Director

Jennifer Grasso

After a highly decorated 20-year career in the advertising industry, Jennifer Grasso turned her attention to a profession that would combine her sales skills with her passion for interior design and architecture: real estate.

Grasso joined United Wholesale Mortgage as executive creative director where she made her mark in pushing the marketing and creative product to new heights with a 300% increase in brand awareness. Grasso spearheaded the massive brand transformation for the TMS Grow Happiness campaign, while her transformative work on SIMEfunkified changed the landscape in for the SIME servicing tech company. Grasso also led the rebrand of NAMB and Orlans PC, eTITLE, along with the launch of the new Revlegal. In the summer of 2019, Grasso spun off with her team to form the women-owned LUDWIG+ marketing agency. In just eight short months, Grasso grew her department to more than 20 creative professionals and digital technologists. Quick with praise or critique, mentoring and passing down what she has learned to do (and not do) over the years is a big part of her modus operandi. She leads by example, expecting excellence from her reports right down to the tiniest detail while always willing to lend a hand or nugget of knowledge where needed.

Most Popular Articles

Smith Douglas Homes Doubles Down On Pace And Growth

While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price.  The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By

Latest Articles

HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]

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