Awards

2020 HW Tech100 Real Estate winner: PERQ

Artificial intelligence driving leads

The PERQ Multifamily Marketing Cloud is a set of integrated marketing solutions powered by artificial intelligence that enables properties to have an interactive, personalized and automated marketing strategy with actionable marketing data intelligence. The cloud decreases cost per lease by bridging the gap between digital marketing and in-person leases. The Multifamily Marketing Cloud addresses numerous problems including a lack of quality leads, poor lead-to-lease conversion, and leasing agents that struggle to consistently keep up with and convert leads.

  • 148% increase in leases from property website
  • 64% drop in cost per lead
  • Five times increase in qualified website traffic

https://perq.com

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While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price.  The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By

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