Awards

2020 HW Insider: Lori Johnson

DocMagic Director of Client Services

Lori Johnson

Lori Johnson has many responsibilities, including the company’s business-critical new client onboarding experience.

Over the last year, and during 2020 in particular, Johnson has taken multiple marquee mortgage bankers and mega lenders live. With companies now working from home, Johnson was also faced with another challenge: implementing, training and fully onboarding new clients remotely. She worked feverishly to arrive at a remote model that effectively supported distance-based implementations involving multiple teams and parties – all performed remotely. It’s tough enough for companies to turn on a dime and establish a work-from-home infrastructure due to a rapidly spreading pandemic. From an operations management perspective, Johnson helped her own team quickly transition to operating virtually while simultaneously coordinating an influx of new client implementations – also done virtually. Additionally, Johnson smartly put together a remote training program to quickly train new DocMagic implementation specialists to manage new business.

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While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price.  The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By

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HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]

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