In her role, Cindy Snow makes sure every product decision is tightly aligned with the priorities of each internal function — from development to marketing and from sales to compliance.

Since joining FormFree just over one year ago, Snow has been instrumental in facilitating partnerships and product updates that enhance lender speed, pull-through rates and security. Her first project at FormFree was launching a shared site that gives lenders on-demand access to current and historic documentation relevant to their tech implementations of AccountChek. Snow went on to develop processes that both expedite the time it takes new customers to go live and greatly reduce the occurrence of bugs and incompatibility issues. Shortly into her tenure at FormFree, Snow was promoted for her ability to strategically optimize where the organization spends time to ensure customers receive a better experience. Now she keeps every part of the organization marching forward on the same path to ensure organizational success.