Awards

2020 HW Insider: Cathy Turner

Docutech Senior Vice President of Client Success

Cathy Turner

Organization management is one of Cathy Turner’s greatest strengths, and she has proven to be a tremendous asset to Docutech.

Turner effectively scaled her team with an innovative design by creating client tiers to better align support models based on client needs. She has recruited and developed new talent in skilled and technical roles, and instituted specialized metrics to measure team performance. Turner, focused on the big picture, spearheaded the creation of a client advisory board and a user advisory council to help optimize client satisfaction. Additionally, she developed—and now executes and monitors — Docutech’s net promoter score program, delivering ongoing increases despite the challenges of growth and scale. Turner’s spirit of service shines in every interaction with her, whether it be one-on-one or at an executive, strategic level. Her sense of humor, humility and grace enable her to rise above stressful situations to deliver meaningful results for the company’s clients and the organization as a whole.

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While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price.  The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By

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