Awards

2019 HW Tech Trendsetter: Marty Frame

Chief Operating Officer, WEST

Marty Frame, WEST chief operating officer

Marty Frame played a key role in helping Williston Financial Group build a better real estate transaction for the housing industry.

Through the company’s WEST division, Frame oversees a company-wide initiative to centralize key components of the mortgage lifecycle by integrating appraisals, vendor management and real estate services.  Since 2018, Frame helped the company build out a transaction management platform that enables lenders to significantly reduce closing times, while making closing transactions more secure. The platform integrates with LOS platforms, so lenders can identify relevant, practical and effective strategies for improving their businesses. Studies conducted by WFG indicate that WEST’s technology platform has reduced the licensing fees lenders pay for various products and services by an average of 57%, while also reducing application to closing times by 17 days or more.

Most Popular Articles

Smith Douglas Homes Doubles Down On Pace And Growth

While many homebuilders, such as D.R. Horton and Tri Pointe Homes, significantly reduced the number of new home starts over the last quarter amid sluggish homebuyer demand, Smith Douglas Homes Corp. is taking a different approach, akin to that of Lennar. Pace over price.  The builder’s strategy reflects a commitment to affordability and serving the […]

Mar 18, 2026 By

Latest Articles

HousingWire Mortgage Rankings have arrived, bringing data-driven benchmark to originator performance

HousingWire on Tuesday announced the launch of the HousingWire Mortgage Rankings, a new performance intelligence product designed to provide a clear, data-driven view of mortgage origination activity across the U.S. The rankings benchmark mortgage originators based on observed production, offering a standardized view of performance across geographies, loan types and channels. Historically, the mortgage industry has lacked […]

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