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Awards

2019 HW Tech Trendsetter: Marty Frame

Chief Operating Officer, WEST

Marty Frame, WEST chief operating officer

Marty Frame played a key role in helping Williston Financial Group build a better real estate transaction for the housing industry.

Through the company’s WEST division, Frame oversees a company-wide initiative to centralize key components of the mortgage lifecycle by integrating appraisals, vendor management and real estate services.  Since 2018, Frame helped the company build out a transaction management platform that enables lenders to significantly reduce closing times, while making closing transactions more secure. The platform integrates with LOS platforms, so lenders can identify relevant, practical and effective strategies for improving their businesses. Studies conducted by WFG indicate that WEST’s technology platform has reduced the licensing fees lenders pay for various products and services by an average of 57%, while also reducing application to closing times by 17 days or more.

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The story for the housing market over the past three years has been, “Home sales are down, home prices are up.” Because inventory was so restricted after the pandemic, prices pushed higher even as demand weakened. That story may finally be inverting as unsold inventory of homes is now great enough that home prices are […]