David Seong’s leadership and software development has helped grow Surefire into one of the mortgage industry’s most-used CRM and marketing automation platforms. Over the 11 years he’s been with the platform, Seong has led the development of many industry-first features and blazed the trail for what a mortgage marketing platform should be.
In 2012, Seong was instrumental in helping Surefire integrate with mortgage loan origination systems, enabling automation of in-process communication between loan officers and borrowers. Surefire was also one of the first CRMs to automate essential mortgage compliance capabilities such as approvals management for changes to print and digital assets, state-by-state licensing disclosures, review of rates displayed to leads and prospects, and full audit support.
Seong built out the delivery system for Surefire CRM’s interactive Adobe Animate content using a method that has broken new ground with how it retrieves property data in real-time.
CTO, Surefire - Origination Technologies