2021 HW Woman of Influence: Erika Franks

Franks_Erika

Serving as president at ACT Appraisal, Erika Franks has been instrumental in applying new processes to the appraisal management scheme. A couple of these key processes she has been a driver of include the ACT “Call First” program and participation in AppraisalVision software all while being a virtual expert in the portals, processes, and delivery methods of the AMC world. Her abilities over the years to adapt to changes in technology, compliance and vendor processes have been instrumental in the company’s success as well as her daily input and management of the different AMC processes. Over the past 12–18 months, business metrics have changed drastically, requiring her staff to take on more challenging and varied duties than ever before. Franks has met these challenges through training, mastering integration technologies and acquiring staff to accommodate many of these changes. In the past 12 challenging months, Franks has taken an active part in hiring, training and cultivating employees to meet the demands of this industry while combating pandemic parameters. This increased volume put to the test her 20-plus year relationships she has built with appraiser vendors and clients across the nation. Despite the disruptions the COVID-19 pandemic has caused, Franks has stayed connected to her clients, employees and vendors alike, to assure profitable growth for ACT Appraisal.

Name:

Erika Franks

Title:

President

Company Name:

ACT Appraisal

3d rendering of a row of luxury townhouses along a street

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