2021 HW Rising Star: Sarah Crossley

Sarah Crossley

When Sarah Crossley joined FormFree four years ago, her gift for assimilating and communicating the fintech’s products and vision quickly earned the respect of FormFree’s executive team. Now, as director of marketing, Crossley has directed UI/UX on an upcoming product release and spearheaded its 2021 brand overhaul while directing a ground-up corporate campus build and sustaining the firm’s American Red Cross commitment. Crossley directs customer and external communications for the firm as it verifies borrower data for more than 3,000 lender clients, and over the last year, Crossley has served a central role in the firm’s highest-level projects. She also oversaw the ground-up build of FormFree’s new corporate campus, contributing to design specs, interfacing with builders, conducting on-site inspections and directing all aspects of design and decor.

What is the best piece of advice you have ever received?
“Cultivating deep relationships, and not drawing a strict line between business and personal. People want to work with people. Being authentic and understanding what drives my peers and excites them in their lives helps strengthen our relationships and build trust that will last a lifetime.”


Sarah Crossley




Director of Marketing

Company Name:


3d rendering of a row of luxury townhouses along a street

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