As chief revenue officer, Josh Craig has led Lima One Capital’s sales organization to unprecedented heights despite the uncertainties caused by COVID-19 and its ripple effects on the real estate investment market. Craig’s leadership has enhanced Lima One’s position as one of the top five originators in the business purpose lending space by leading a national sales team that is consistently setting records across the nation. Craig’s leadership as a member of the company’s executive team and his strategic impact span across the company, where he has introduced multiple product and process enhancements that are catapulting Lima One ahead of the competition and into the future.
What is the best piece of advice you have ever received?
“One of my favorite coaches used to say ‘Speed and hard work don’t take days off.’ Growing up playing competitive baseball, you quickly learn that some days you just don’t have your best stuff and there’s nothing you can do about it, but that doesn’t mean you’re going to lose the game. Speed and hard work, if properly trained for and engrained in your approach to the game, are always there and can lift you past any shortcomings that day to victory.”
Chief Revenue Officer
Lima One Capital