Steve Murray on beating brokerage competition

Today’s HousingWire Daily features a crossover episode with RealTrending, a podcast interviewing the brightest minds in real estate and the housing market. In this episode, Steve Murray, RealTrends advisor and industry stalwart, shares how to stay ahead of your brokerage competition in an increasingly competitive market.

He also discusses the recent uptick in COVID cases, including how it has created an opportunity for leaders to connect with their teams. 

Here is a preview of the topics Murray discussed. The transcript below has been lightly edited for length and clarity:

Brokerage Competition:  RealTrends collects a lot of data on performance of teams, agents and brokers that goes back years. Several private equity or venture-capped entities with backing in the hundreds of millions of dollars are considering the path to success through partnerships with brokerage companies and teams or acquisition of the same.

Many of them come from strong financial and technology backgrounds. If you think brokerage competition has been tough, confusing and distracting over the last year to two given everything we’ve dealt with business-wise, it’s not going to get any easier in the months and years ahead. But, you can do something about it.

COVID-19: Without getting into arguments about your personal view of this, it’s a fact that the virus is spreading again, and we’re seeing mask mandates and virtual meetings once again. While that’s a tragedy and we wished it were otherwise, it creates that opportunity once again for all leaders to understand that the outstanding performance of your companies after April 2020 was, in addition to the market, because leaders and leadership teams got in front of their people more frequently than they ever had in the past.

HousingWire Daily examines the most compelling articles reported across HW Media. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted by the HW team and produced by Alcynna Lloyd and Elissa Branch. If you have a pitch or an inquiry relating to podcasts, you can reach our team at alloyd@housingwire.com