ActivePipe is an email marketing platform for real estate professionals with AI technology that automates tailored emails that enable brokers and agents to stay in touch with every potential client and follow up with all of their leads. ActivePipe can then identify which clients are most likely to enter into a transaction. This year, ActivePipe launched several key features and products that allow users to determine the best course of action for their email marketing. The Lead Qualify Program allows brokers to re-engage unqualified leads through a custom email marketing campaign designed to identify leads that are of high value and worth handing off to their agents to service. SmartMatch, a feature that automatically builds profiles for agents’ clients, reduces friction for agents in determining what type of listings their clients are interested in purchasing or viewing. This new feature works with Real Estate Content, ActivePipe’s solution to generic marketing campaigns that feature the same information. Users are able to curate messaging and email content based on the tags and client profiles, giving users access to more than 100 pieces of custom content.
- This year, there were 22,613 active users sending emails using ActivePipe’s system, approximately 50% growth year-over-year
- Users sent 873,552,856 total emails in 2020, a 247 % year-over-year increase
- Recent integration with Konverse, an enterprise communication application that unites a deskless workforce, proved pivotal to the remote-working model
