Ally Carty, a 24-year-old “Gen Z Guru,” has felt inspired through her career with ActiveComply to bring light to the power of social media and how to connect with prospective Gen Z homebuyers in her life. Passionate about empowering Gen Z individuals to make informed decisions when it comes to purchasing their first homes, Ally brings a new perspective to the real estate finance industry. By collaborating closely with loan officers and sharing her findings, she helps them refine their strategies, develop personalized approaches, and ultimately build stronger relationships with Gen Z homebuyers. Ally’s goal is to help shape the future of homebuying, ensuring that both loan officers and Gen Z individuals can thrive in an ever-evolving market.
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