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2020 HW Insider: Shane Westra

SimpleNexus Vice President of Product

Shane Westra

Shane Westra completely reorganized SimpleNexus’ product and engineering divisions into new, customer persona-based teams.

This reorganization allowed each development unit to become intimately more familiar with the pain points of the end users it develops for: loan originators, technology administrators, borrowers, back-office teams and referral partners. Another initiative Westra introduced was the firm’s 90/90 roadmap, which communicates to customers, prospects and internal teams all the product releases the company expects to release in the upcoming 90 days with 90% confidence. With this roadmap, Westra built a rigorous business-case process that prioritizes product enhancements that will bring the most benefit to customers. In the last 12 months alone, Westra has led SimpleNexus to achieve the following: 150% increase in the average number of product releases per month; 59.6% increase in product manager productivity; 22.4% increase in Net Promoter Score; and a 99.7% customer retention rate.

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The story for the housing market over the past three years has been, “Home sales are down, home prices are up.” Because inventory was so restricted after the pandemic, prices pushed higher even as demand weakened. That story may finally be inverting as unsold inventory of homes is now great enough that home prices are […]