As the COVID-19 pandemic began, Sarah Goode played an instrumental role in producing timely information and guidance for an industry in panic.
Her contributions also helped Realtors continue to operate safely under Colorado’s stay-at-home executive order. Goode led the Denver Metro Association of Realtors team’s marcom program to quickly refocus its strategy to prioritize disseminating timely and relevant information to its more than 7,000 members. She adapted all available communication channels to share topical, real-time information through a dedicated landing page, ongoing email communication and continuous social media and blog posts. Goode created a COVID-19 portal on DMAR’s website as a central communication hub for the metro-Denver residential real estate community. It became the most-visited page in March and April for DMAR. Additionally, Goode managed the internal production and external distribution of the Special COVID-19 Market Trends Reports in March, April, May and June, which were sourced in about 100 local and national stories.