Lou Mintzer is responsible for the design, execution and product roadmap for one of the top-rated agent and consumer home search platform.
His influence on Homesnap starts with the kernel of the product idea and extends through every step of the implementation, coding, design and marketing of end result. Under Mintzer’s leadership, the Homesnap platform launched: automated Facebook/Instagram ads for agents, automated Waze ads for agents, automated Google ads for agents, automated “Story” ad units on Facebook and Instagram and automated Google My Business listings for agents. Homesnap can ingest new inventory and advertising formats in perpetuity to stay ahead of the innovation curve. It also has a location-based agent safety timer, which gives agents protection when they meet clients at unfamiliar locations, and a newsfeed providing agents and their clients with real-time information.