It’s time to level up your real estate marketing game. But where do you begin? We know you didn’t get into real estate for the love of marketing or tech. Our team of licensed agents and brokerage marketers reviewed dozens of products for this comprehensive guide to the best real estate marketing tools, focusing on their potential to impact your bottom line.
For this update, we’ve narrowed it down to the 25 most effective, easy-to-use and revenue-boosting tools of 2025— including three new mind-blowing AI-powered marketing tools. Each tool on our list will help you scale faster, save time and attract clients like a magnet.
Best real estate website building tools
Your website is the most foundational of all the real estate marketing tools. Real estate agents need cleanly designed, highly functional websites to attract and communicate with clients. Ideally, your website should showcase you, your brand and your expertise. It should also feature MLS listings, provide a lead capture form to guide visitors to your mailing list, show off your client testimonials and feature SEO tools to help your content rank better on Google search.
Here are some marketing tools to help you build a powerful real estate website that delivers results.
AgentFire: Best overall for agent websites
With its stunning layouts, focus on hyper-local agent branding and sleek luxury feel, AgentFire’s websites attract buyers and sellers and elevate your online presence. AgentFire receives 5-star ratings across multiple review platforms from agents who rave about their website design and functionality.
Regardless of your plan, AgentFire offers useful features to help scale your business, including strategic calls-to-action, high-converting landing pages and authority-building area guides that give agents an instant edge. If you’re in the market for a stellar website platform, AgentFire is one of the best digital marketing tools for real estate agents you can invest in.
Best features:
- Sleek design
- Hyperlocal area landing pages
- SEO and content marketing service add-ons
- Built-in lead generation features
Placester: Best value for money
This customizable real estate website builder offers several build-out options depending on your budget and marketing needs. The DIY option begins at $59 per month, but for $50 per month extra, you can opt for a fully done-for-you real estate website that includes a live chat, smart lead capture features, and integrations with your existing tech tools.
Best features:
- Support team that assists with marketing
- IDX home search integration
- Built-in CRM with auto-responder, drip email campaigns and email blasts
Squarespace: Best affordable websites
Squarespace is an affordable, drag-and-drop website builder that offers a wide variety of templated designs and a free 14-day trial. There’s no IDX integration or other industry-specific tools, but if you’re looking for an affordable website for people to look you up online, Squarespace is a great starting place.
Best features:
- Appointment booking plugins
- Pre-built, elegant design templates
- Built-in SEO tools and social media integrations
Best AI marketing tools for real estate
Artificial intelligence tools have been integrated into many business platforms, speeding up tasks, automating processes, and helping agents discover trends in their markets. But AI is only getting started in the real estate industry. As the tech evolves, agents will be able to streamline more processes and focus more time and attention on personalized client service.
LazyEditor: Best for AI-powered short-form video creation
LazyEditor uses AI technology to bring your static images to life and create edited talking videos that are ready to share on your platforms. These two functions will transform the way you engage with potential leads and your online audience. To make a listing video, either upload individual photos or insert the link to your listing. From there, LazyEditor will create AI versions of your images to imitate a walkthrough video. You’ll review captions, and an AI voice will dub the content over your video.
Similarly, if you like to create short-form videos for your social media pages, record your videos (with errors included), and upload the videos to LazyEditor. The program will compile your video, removing errors and adding relevant background images and music to make your video complete.
Best features:
- Videos created in minutes
- Try it out for free on one listing walkthrough and two short-form talking videos
- Save time and effort using AI instead of editing your own videos
Collov AI: Best for affordable AI home staging
Collov AI is a new AI home staging app that creates stylish, photorealistic virtually-staged images in 30 seconds flat. Starting at just 23 cents per image, Collov AI allows you to remove furniture and declutter a listing photo, and choose from dozens of interior design themes to complement any home. It’s an ideal marketing tool for listing agents and buyers’ agents who want to dip their toe into virtual staging without breaking the bank.
Best features:
- AI-powered furniture removal and decluttering
- AI-powered virtual staging
- Lightning fast image generation
Dubb: Best for free AI video marketing
Dubb is an AI video marketing tool that leverages AI to write, record, send and track the performance of marketing videos. The app allows you to quickly and easily record screenshare videos right from your web browser or phone.
Dubb’s AI helps you improve your script and can even create AI videos of you speaking from your writing. Once you create a video you love, send it to your clients via text or email using the app. It’s perfect for sending your insights along with listing updates to your clients.
Best features:
- In-app screenshare video recording
- AI script enhancement
- AI videos from written text
- Video sharing via email and text
Scout: Best for free AI email marketing
Scout is an innovative new AI marketing tool that leverages millions of data points to enhance your lead data and create, send and track personalized email campaigns and follow-ups. Here’s how it works: The app pulls crucial data about your leads, such as the size of their home, purchase price, number of bedrooms and length of occupancy, and then uses AI to write and send them personalized emails based on their data. If your lead doesn’t respond, the system creates and sends personalized follow-up emails automatically. It’s a fantastic tool for busy agents with large databases.
Best features:
- Lead enhancement
- AI-written personalized emails and automated follow-ups
ChatGPT: Best for copywriting
ChatGPT from OpenAI is a language learning model AI tool that real estate agents can use to write listing descriptions, social media posts, emails, newsletters, area guides, text messages or an entire welcome email series for new clients. Use it to role-play and practice your scripts, as a personal assistant or to brainstorm ideas for your next marketing or email drip campaign. The possibilities are endless with this mighty tool.
Best features:
- Free to use the basic platform
- Easily use in conjunction with other tools
- Create content in seconds, freeing up time and brain power
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Best real estate marketing tools to nurture leads
Keep track of your clients like the pro you are by leveraging the right client relationship manager (CRM). A CRM will help you streamline your sales processes, store client data, manage leads and keep track of each time you connect via email, text or phone with every lead in your network.
Zurple: Best for automated lead nurturing
Ready to invest in one of the most innovative, next-level real estate marketing tools? Grow your database with high-quality leads on autopilot. Capture local, ready-to-buy leads with Zurple’s team of advertising experts using branded landing pages. You can also boost your lead generation with ads from search engines and social media.
Once your leads are in your Zurple CRM, Zurple automatically delivers a drip campaign, pulling from more than 200 personalized emails and SMS messages tailored to each lead’s specific preferences. Leverage its built-in lead-tracking functionality, making it easier to identify where your leads are browsing online so you can send them curated, timely information.
Best features:
- Zip code-specific lead nurturing
- Personalized email campaigns and marketing funnels
- Behavioral analysis
READ OUR
Follow Up Boss: Best all-in-one lead nurturing
Follow Up Boss is one of the most powerful stand-alone CRMs. It helps you organize leads, communications, drip campaigns and more—all in one place. It integrates with over 250 SaaS applications and lead sources so you can create a business ecosystem that incorporates your favorite tools and systems.
Best features:
- Mobile CRM app
- Exceptional integration capabilities with different platforms like WordPress for websites and Zillow or SmartZip for lead generation
- Top-notch flexibility, giving agents the freedom to choose their preferred tool integrations
Wise Agent: Best for email nurturing
While some all-in-one systems may be cost-prohibitive for many single agents just starting out, Wise Agent offers a comprehensive alternative at an affordable price. Wise Agent offers customizable landing pages, a full-featured, easy-to-use CRM and analytics to give you everything you need to build your real estate marketing strategy.
Best features:
- Easy-to-use interface with resource library
- Automated drip campaigns with AI-assisted responses
- Customizable landing pages
- Complimentary one-on-one onboarding
Best social media marketing tools for real estate
You don’t have to be an influencer, but every agent needs to cultivate a social media presence. The more authentic, the better. Think of your social media audience as the waiting room for your future friends (and clients) lists. Yes, they will find you on platforms like Instagram and Facebook first, but you want to encourage them to stick around and eventually join your email list using some of the other real estate marketing tools we list here.
Coffee & Contracts: Best for social media marketing
Coffee & Contracts is a social media toolkit for real estate agents. For $74 a month, you get loads of beautiful, ready-made Canva templates strategically designed to attract and convert your followers into fresh new leads. It’s super organized, with a content database sorted by topic. The catch? The designs aren’t exclusive to you, and there’s no automation for posting.
But it does offer a handy content calendar, and it’s quite a deal compared to hiring a social media manager or graphic designer (or both). It’s founded by real estate professional Haley Ingram, who understands the struggles agents have carving out time for social media marketing.
Best features:
- Ready-made templates for Instagram, Facebook, TikTok and YouTube
- Image licensing at varying tiers
- Exclusive reel and fun meme ideas created by The Broke Agent
- Access to a members-only Facebook group
Hootsuite: Best for social media scheduling
Hootsuite is a comprehensive social media scheduler, manager and analytics dashboard. It’s designed to increase your productivity, helping you schedule posts, monitor traffic and review engagement across multiple channels. You can even design your posts directly inside the platform.
Best features:
- AI content creation
- Post time optimizer
- Engagement tools
- Ads insights
Canva: Best for social media graphics
Canva is super user-friendly and packed with real estate-specific templates. The drag-and-drop interface, plus a huge library of graphics and fonts, makes designing your own mailers, postcards and social media posts a breeze. Canva is perfect for everything from new listings to brand promotion.
Start for free and explore premium features for more advanced options, like AI features, a more extensive template selection and better quality designs. It’s great for collaborative design projects with your team, works on all your devices and has tons of images and graphics to choose from.
Best features:
- Huge library of real estate-specific templates
- Upload your brand colors and fonts into your brand kit for easy use
- Premium license-free imagery
Wise Agent: Best for email nurturing
While some all-in-one systems may be cost-prohibitive for many single agents just starting out, Wise Agent offers a comprehensive alternative at an affordable price. Wise Agent offers customizable landing pages, a full-featured, easy-to-use CRM and analytics to give you everything you need to build your real estate marketing strategy.
Best features:
- Easy-to-use interface with resource library
- Automated drip campaigns with AI-assisted responses
- Customizable landing pages
- Complimentary one-on-one onboarding
Best real estate marketing tools for generating leads
Once people find you, you need to make it easy for them to contact you. Prominently displaying your phone number and including a lead capture form on your website is the first place to start, but we recommend a few strategic marketing tools specifically for supercharging your lead gen efforts.
Market Leader: Best overall lead generation tool
Market Leader offers an all-in-one CRM that serves as one of the best real estate marketing tools for agents. It’s a lead generation system that focuses on client management and automation, and features an intuitive dashboard for organizing client details and tracking your touchpoints over time. Market Leader’s CRM also integrates with more than 40 lead sources, including Zillow and Realtor.com.
Best features:
- Automated text and email alerts
- MLS integration
- Mobile CRM app
- Lead conversion action plans
READ OUR
Highnote: Best for marketing presentations
Highnote is a presentation builder that lets you put together stunning listing and buyer presentations in minutes with its easy-to-use drag-and-drop design elements. With Highnote’s built-in features and massive template library, you can create the right presentations quickly and easily.
Scroll through dozens of other agents’ presentations to get inspo or use them as templates and just add your own branding and flair. If you don’t find what you’re looking for, a custom option allows you to tailor your presentation to your specific needs. Send a link to your presentation and track your clients’ click activity to see if they’re most interested in pricing, photos, videos, attached files and more — so you’ll know exactly how to follow up.
Best features:
- Easy-to-use templates and drag-and-drop elements
- Integrates with many other platforms
- Instant notifications when your presentations are read and for how long
Smartzip: Best for finding likely sellers
Smartzip specializes in seller leads, leveraging predictive analytics to help identify likely sellers as early as six to 12 months before they list their property. This real estate marketing tool gives you the first-mover advantage while providing robust follow-up tools to help you nurture relationships with potential seller clients with ease.
Best features:
- Smart CRM
- Home valuation landing pages (for value-driven lead capture)
- Geographic farming marketing tools
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Best real estate marketing tools for video
Video is a key component of real estate agent marketing. Using the right tools to create and edit polished or purposely casual videos will help you stand out and get noticed in crowded social media spaces like TikTok and Instagram Reels.
Animoto: Best overall video marketing tool
Ready to start creating amazing videos for your social media in minutes? Animoto has long been an industry leader in video creation. With drag-and-drop templates and snappy visual effects, making short, engaging content has never been more accessible. Animoto will help your real estate marketing stand out with a few simple steps.
Best features:
- Save custom brands and templates
- Share to multiple platforms directly from the dashboard
- Library of Getty stock images and licensed audio
- Create screen or webcam recordings inside the platform
CapCut: Best for social media video production
Take social media video creation to the next level using CapCut. Short on video content ideas? Let the massive library of trendy templates guide your ideation, or tap into the AI-powered video generator to speed up your process. Just type in your idea and click “Script to Video.” Then use the “AI Writer” to generate your script, click “Smart Generation” and let the AI video generator create your video.
Best features:
- Edit filler words from podcast videos with AI
- Easily convert long-form videos into short videos with intelligent scene detection
- AI-powered editing tools
- Extensive library of effects and filters
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Best SMS marketing tools for real estate
There’s no denying the power of SMS marketing. After all, 75% of millennials prefer texting, finding it more convenient than calling. Reaching this audience, currently the largest homebuying segment according to the latest data from NAR, is imperative to earning their business. So, if you haven’t tapped into one of the best real estate marketing tools, here’s your invitation to jump in and get started.
EZ Texting: Best overall SMS marketing tool
EZ Texting harnesses momentum by helping you build your contact list with bulk sends, opt-in tools, contact management and automation. With its AI-powered software, AI Compose, EZ Texting saves agents time and improves response rates by up to thirty percent.
Best features:
- Unlimited contact storage
- AI integration to optimize your text messages
- Smart scheduling with automated responses
Sinch ClickSend: Best for team SMS marketing
Sinch ClickSend offers functionality and customization options to tailor your SMS marketing to your needs. Depending on the type of messages you want to send, you can choose SMS, MMS or even voice-to-text speech calls. ClickSend integrates with your existing CRM (with several favorites like Follow Up Boss, Agile and Soho) and offers flexible billing. You can easily incorporate it into your existing tech stack to enhance your workflows.
Best features:
- Unlimited contact storage
- SMS and MMS options
- Tons of integrations to make adoption smooth
Textedly: Best for affordable SMS marketing
Build your database with a custom keyword that allows anyone with a mobile device to sign up for your list. Textedly makes it simple to send automated text messages for birthdays, house-iversaries, or even reviews. Textedly offers tons of options to help your business grow.
Best features:
- Ability to send extra-long (455 characters) SMS messages
- Comprehensive analytics
- Custom keywords to allow users to opt-in to your SMS marketing
- Conversation triggers and automated chats
Best email marketing tools for real estate
Email is one of the best marketing tools for real estate agents. Unlike social media platforms, you aren’t at the mercy of an algorithm. Email gives you a direct line to customers who eagerly give you their email addresses. Choosing the right marketing platform will help you nurture long-lasting client relationships.
Constant Contact: Best overall email marketing tool
With a well-earned reputation, Constant Contact offers a robust CRM solution on top of its flagship email marketing features. The platform’s email editor is highly intuitive, with hundreds of templates to choose from. Its analytics-driven features help you track opens and clicks, plus give you additional tools like sign-up forms, surveys, polls and SMS integration to help build client engagement.
Best features:
- AI-assisted content writing
- Dynamic and functional templates
- Mobile app for on-the-go management
Best real estate marketing tools for SEO
There’s no reason to build a beautiful real estate website if nobody can find it. That’s why SEO data and analytics software is one of the most valuable real estate marketing tools out there.
Ahrefs: Best for ranking data
Ahrefs is an SEO industry go-to that helps you audit and optimize your website copy on site structure to improve your Google rankings. Use the keyword feature to optimize your website, content, and more.
Best features:
- All-in-one SEO data toolset to find the highest value keywords to target
- Rank tracker (see how you rank for important keywords over time)
- Site explorer to research your competitor’s backlinks and keyword ranking
Semrush: Best for competitor research
Semrush offers over 55 tools and reports to help you supercharge your SEO and content marketing efforts. Most notably for real estate marketing, the local SEO tool helps you figure out what people in your geographic area are searching for online so you can create content to answer their most common search queries.
Best features:
- Keyword research, search intent indicators and topic clusters
- On-page SEO performance ratings
- Local SEO to get more searchers in your area
Real estate marketing tools: The full picture
That’s a wrap! We’ve covered the best paid and free real estate marketing tools for agents.
Finding the right mix of real estate marketing tools can help you revolutionize how you connect with potential clients, be more productive and, ultimately, grow your business. Use these real estate marketing tools to streamline your workflow and get in front of more potential buyers and sellers to close more deals this year.
When you’re not stressed out from handling admin and marketing tasks and getting bogged down in tech, you can simply show up as yourself at showings, walk-throughs, on social media , at in-person events — and at the closing table.
Frequently asked questions
What is the best real estate marketing tool?
The best marketing tool is the one you will actually use consistently. Tons of fantastic software, apps and more are available to real estate agents to help market their businesses. But if you tend to sign up for tools and then not use them, you’re wasting valuable resources. The best course is to find a handful of tools that fit you and your specific personality, goals and style. There are a ton of great tools listed here, but you don’t need all of them. Choose your top three to five to get started and add additional tools as your needs change.
What type of marketing is best for real estate?
In real estate marketing, there is no one-size-fits-all approach. Marketing should fit your personality, goals and your unique market. For example, in some markets, postcards work exceptionally well, while they fall flat in others. It may also depend on who your target audience is. Video works great, especially for clients not local to your market, whereas postcards may be a little more difficult to use effectively.
What’s the best real estate marketing tool to market me and my business?
Video is the fastest way to establish a connection with your target audience. Even if you’re an introvert and don’t think your audience is interested in your personality, you will attract the audience that gets you. Don’t be afraid to lean into your quirkiness and just be your authentic self. Video allows your audience to get to know you and your personality and helps them make connections that keep them coming back to your brand.
What’s the best real estate marketing tool to market my listings?
You can use many platforms to market your listings, but you should always include high-quality images and video walkthroughs on your website and social media platforms. Your MLS feed gets picked up by sites like Zillow, Homes.com, and Realtor.com. Increasingly, agents are including video components in their listings to give prospects a virtual tour experience before they make an appointment to see a property in person.
What are the 4 P’s of marketing in real estate?
The four Ps of marketing in real estate are product, price, place and promotion. Let’s dig in
Product: Another word for a product in real estate is simply the property. What is being sold or rented? This “P” includes not just the physical characteristics of the property (square footage, bedrooms, bathrooms, design, etc.) but also its added features like school district, acreage, views, proximity to amenities, etc.
Price: In real estate, the price isn’t always straightforward. Included in this “P” are the property’s current value, its property taxes and factors like who is financing the deal. You also have to consider market conditions, which always impact the price and demand.
Place: Another way to think of this “P” is “positioning.” How are you positioning the property in the market? Of course, its physical location matters, but this category also relates to where you market the property. A luxury property might be shown by appointment only (instead of an open house) or shown to luxury brokers at a broker’s open, with invites sent to the leading luxury agents in your area. Meanwhile, land might be marketed to enterprising buyers willing to build their dream home from the ground up.
Promotion: This “P” involves the marketing strategies used to sell or lease properties. Promotion includes advertising, public relations, marketing collateral, digital marketing, media outreach, open houses, broker’s open, caravans, showings, livestreams, 3-D virtual tours and all of the tools we included on this list of best marketing tools for real estate agents.
Our methodology
HousingWire is the destination for industry leaders and decision-makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry. As an experienced real estate agent and instructor in Florida, I have years of experience using many platforms on this list.
Coupled with my hours of research, testing and delving into online comments to learn other agents’ experiences, I leaned on my knowledge of real estate agent pain points to create this list of marketing tools. I considered several factors for this review, including:
- Pros and cons of each tool
- Price
- Special features
- Ease of use
- Return on investment
- Client support
- Customer reviews
I curated and evaluated each platform, analyzing a broad sampling of reviews across social media, the Better Business Bureau (BBB), and online discussion forums so you wouldn’t have to.
