With real estate technology changing faster than new agents answering their phones, finding that Goldilocks mix of real estate brokerage software that works for your brokerage isn’t easy. Most broker-owners we know are struggling to find tools that can move the needle for their businesses, quickly. For many, it’s sink or swim time.
To help you find the right mix of tools for your business, we reviewed dozens of real estate brokerage software platforms. Our 13 top picks leverage AI that lives up to the hype and offer proven solutions to solve your brokerage’s most challenging pain points.
Agent training and coaching software
Training new agents and helping experienced agents get better at their jobs requires dedication, creativity and most crucial of all, empathy. Realtors, especially new ones, are on an emotional rollercoaster. Your job as a manager is to keep them on track, no matter what—a tall order.
While software can’t give a struggling agent a pep talk over coffee (yet), today’s coaching and training software offer the next best thing; AI-powered training, gamification and accountability to help them learn and grow faster.
1. Shilo AI: Best AI-powered call training and coaching software
- Brokerage pricing: Starting at $5.80 per call hour for teams of 50+ agents (call for custom pricing)
- Integrations: Follow Up Boss, BoldTrail, Sierra Interactive and CINC (Lofty coming soon)
Why we love it: Shilo AI solves one of the trickiest problems brokerages face: helping new agents improve their phone skills. Their proprietary AI software listens to agents’ calls, analyzes them and provides instant and actionable feedback on how they can improve. It’s like having a dedicated managing broker available 24/7 for every agent in your office.
Shilo’s engineers trained their AI on millions of hours of calls and best practices from the nation’s top real estate teams. It uses that knowledge to analyze sentiment, grade calls and provide the kind of patient, actionable feedback a skilled broker would offer. From the broker’s chair, you gain deep insight into your team’s performance and access leaderboards to keep everyone at the top of their game.
2. Agently: Best agent productivity software for boutique brokerages
- Brokerage pricing: $459 per month for up to 20 users
- Integrations: Follow Up Boss, Sierra Interactive, BoldTrail, Chime
Why we love it: Agently is a gamified agent productivity app that simplifies agent onboarding, accountability and training to help agents stay motivated to hit sales goals. With a simple app, agents can onboard at their own pace, access training and coaching materials, and, most importantly, stay accountable to the goals you set for them. Managers can easily track agents’ performance, and in-app leaderboards help producing agents feel recognized, which in turn improves retention.
MaverickRE: Best AI sales coaching software
- Brokerage pricing: Starting at $25 per agent/per month for teams of 50+
- Integrations: Follow Up Boss, Ylopo, Sisu, Brokermint
Why we love it: Leveraging Ylopo’s best-in-class AI voice technology, MaverickRE listens to your agent’s phone calls to analyze sentiment and provide helpful feedback to help them improve. Designed for large teams and brokerages, MaverickRE also provides solutions for ISAs and integrates with transaction management platforms like Brokermint to keep everyone on the same page.
The real game-changing feature for us is MaverickRE’s AI Sales Coach. Using Ylopo’s proprietary AI voice technology, agents can roleplay 60 different sales scenarios to practice their scripts and rebuttals to build confidence for live calls. The AI even provides helpful feedback to agents after each simulated call.
Best brokerage marketing software
Thanks to pressure from free design platforms like Canva, today’s brokerage marketing tools offer shockingly professional results that often outshine professional marketing teams. It’s also more intuitive, easier to use and comes out of the box with automation that would make a NASA engineer jealous. The problem? Every other brokerage in your market knows this, too. To keep up, you need to step up your marketing game. These tools will help.
4. Collov AI: Best for Zillow-ready AI virtual staging
- Brokerage pricing: Starting at $13.95 per agent per month
- Integrations: None
Why we love it: Like so many of the software tools we rely on today, AI virtual staging started in a Harvard dorm room. The early results were, how to put this delicately, bad. More of a neat toy than a helpful marketing tool for your brokerage. Today? Software companies like Collov AI have finally cracked the code to realistic, and dare I say it, stylish AI virtual staging.
Collov AI can remove clutter and virtually stage any room in a dizzying variety of styles in 30 seconds flat and for less than 27 cents per image. See the results for yourself above. Instead of spending $75 to stage one room, you can now stage every room in every listing for every buyer who walks into your office. It’s an easy way to offer white-glove customer service for pennies.
5. Fello: Best AI-powered lead scoring and email marketing software for brokerages
- Brokerage pricing: Starting at $50 per agent and 10,000 messages for teams of 10+ (call for custom brokerage pricing)
- Integrations: Follow Up Boss, BoldTrail, Boomtown, Lofty, CINC
Why we love it: Have an enormous database filled with “cold” leads, but not sure what to do with them? Handing them off to brand-new agents is one option, but it rarely leads to closed deals. Fello’s AI provides a straightforward approach to re-engage even your coldest leads and convert buyers into seller leads.
Here’s how it works: First, Fello’s proprietary AI leverages millions of data points to segment and score your leads based on their likelihood of selling in the next six months. Then, their AI uses this data to create automated, hyper-targeted home valuation marketing campaigns for each lead in your database. Instead of bland market reports or email newsletters, your leads get custom automated home valuation emails and direct mail that’s tailor-made for them by Fello’s AI.
6. Rechat.: Best AI-powered marketing platform for brokerages
- Brokerage pricing: Comparable to Salesforce (depending on brokerage size, call for pricing)
- Integrations: Zillow, Realtor.com, Google, DocuSign + more
Why we love it: Tired of your agents going rogue with DIY marketing materials in Canva? Rechat. just might be the first AI-powered real estate platform they will actually want to use. Designed from the ground up as an AI and mobile-first app, Rechat. lets your agents fire off beautifully-designed on-brand social media posts, CMAs, templated emails, PPC ads and more right from their phones.
Even better, Rechat. is a true one-app solution. Right out of the box, it comes with a seamlessly integrated CRM, easy-to-use transaction management, E-signature and a proprietary AI copilot that might even convince your agents to delete ChatGPT from their phones. If you want your brokerage’s marketing to stand out, or want your agents to actually use the software you’re paying for, ReChat. is a no-brainer.
7. Coffee and Contracts: Best social media marketing software for brokerages
- Brokerage pricing: $54 per agent/per month
- Integrations: Canva
Why we love it: Founded by Los Angeles Realtor Haley Ingram, Coffee and Contracts has quietly become the gold standard for real estate social media marketing. Their team of marketers, designers and former agents has their finger on the pulse of what’s trending on social media, so you don’t have to. Think of it as a cheat code to enter the mystifying world of what’s hot and what draws likes and leads on social media.
You’ll get trending audio, beautifully designed social media templates with scroll-stopping hooks, lead magnets and even proven scripts for Instagram Reels and Stories. It’s perfect for brokerages looking to recruit or retain agents with large social media followings, or to grow their own accounts without hiring a Zoomer social media manager.
8. Lab Coat Agents Marketing Center: Best print marketing and branding software
- Brokerage pricing: Starting at $10 per agent/per month for 50 agents
- Integrations: N/A
Why we love it: Already have your social media buzzing, but need everything else? Lab Coat Agents Marketing Center (LCA) is a one-stop shop for all your brokerage marketing needs. With a focus on ultra-high-quality print marketing materials, LCA makes it easy to wow your agent’s clients with on-brand postcards, flyers and brochures they’ll actually want to keep. If you can put it on the coffee table in your reception area or hand it to a client, you can create it on LCA.
If you’re still honing your brand, LCA’s in-house design team, led by industry luminary Tristan Ahumada, will help you create bespoke marketing materials your agents can quickly and easily customize to post or print right from the LCA app.
Brokerage analytics and agent recruitment software
A recruiting platform is essential real estate brokerage software for finding high-producing agents — a key pain point for most new brokerages. Recruiting software will help you identify suitable agents for your brokerage, get accurate contact information and seamlessly integrate with your CRM for consistent follow-up. Here are our top picks for recruiting software.
9. Lone Wolf BrokerMetrics: Best for finding top producers for recruitment
- Brokerage pricing: Call for pricing (Sold with Lone Wolf Foundation platform only)
- Integrations: Google Calendar, ShowingTime, MailChimp
Why we love it: With producing agents in such high demand, identifying and nurturing recruitment prospects early will be essential in 2025. Lone Wolf’s BrokerMetrics, available on the company’s Foundation platform, makes it easy. BrokerMetrics enables recruiters to identify rising producers based on sales volume, transaction count and other key performance metrics, ahead of other brokers.
Once you’ve identified your prospects, use the included Relationships CRM to build an outreach and nurturing strategy to recruit them to your team. It’s ideal for brokers who want recruitment tools built into their all-in-one brokerage platform.
10. Brokerkit: Best agent recruitment CRM
- Brokerage pricing: Starting at $99 per month
- Integrations: BrokerMetrics, Gmail, Google Calendar, Office 365 + more
Why we love it: Brokerkit is a purpose-built agent recruiting CRM that leverages automated email and text recruitment campaigns, a built-in dialer and other CRM features to systematize your recruitment workflow.
Like any sophisticated CRM, Brokerkit includes advanced features designed to move prospects through your recruitment funnel faster. You’ll get lead capture landing pages, lead segmentation tools, automated social media lookup and Agent Alerts that help you send the right message to the right prospect at the right time.
11. Courted: Best predictive analytics software for recruiting
- Brokerage pricing: Call for pricing
- Integrations: No direct CRM integrations, API available
Why we love it: Want to apply predictive analytics to your recruitment workflow? Courted utilizes the same sophisticated predictive analytics technology that agent tools like Offrs and Smartzip employ to identify producing agents poised to make a move before other brokerages.
Once you’ve identified your prospects with Courted, use their ComposeAI to create personalized outreach, track your recruitment pipeline with their included CRM and set recruitment production goals to keep your team motivated.
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Back office and transaction management software
Back-office and transaction management software is essential for closing deals and managing your finances. These systems include features and tools that track agent splits and fees, prepare profit and loss statements and provide annual 1099 forms.
12. BoldTrail BackOffice (formerly Brokermint): Best back-office platform
- Brokerage pricing: Call for pricing
- Integrations: QuickBooks, BoldTrail
Why we love it: BoldTrail BackOffice (formerly Brokermint) is a turnkey back-office platform designed to streamline brokerage operations. Designed for ease of use to increase agent adoption, BoldTrail BackOffice includes everything you need to run your business, from transaction and commission management to financials, onboarding and even e-signature.
13. Dotloop: Best for transaction management
- Brokerage pricing: Starting at $31.99 per seat, per month
- Integrations: Google Workspace, Quickbooks (via API), Follow Up Boss, CINC, Real Geeks, KW Command, Market Leader + more
Why we love it: Trusted by over 1,000 teams and brokerages, Dotloop is a lightweight transaction management platform that gets the job done at an affordable price. Team collaboration tools are the star of the show here. Anyone involved in a deal can create “loops” to organize documents and tasks, use customizable templates to speed up workflows and track deal progress for compliance.
Onboard e-signature eliminates the need for third-party tools, while secure document sharing and messaging keep everyone on the same page. Dotloop will help you close deals faster and with fewer headaches than rivals like Skyslope or Sisu.
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Real estate brokerage software: The full picture
With the real estate software market predicted to grow to an eye-watering $25 billion industry by 2030 and AI growth outpacing Moore’s law, we expect two changes in the brokerage software industry this year: increased reliance on all-in-one brokerage platforms and, paradoxically, scalpel-like AI tools that solve niche problems for brokers. If you want your brokerage to stay competitive in 2025, your tech stack should have a healthy mix of both.
AI brokerage software upstarts such as Collov AI, Fello and Shilo are designed to work seamlessly with the all-in-one real estate platform you’re likely already using. These companies innovate faster and offer up-to-the-minute solutions that might take old-guard software companies months or even years to add to their platforms. Innovative brokerage leaders are relying on all-in-one tools such as Lone Wolf or CINC to run their day-to-day operations, and adding leaner, meaner AI tools as they surface in the market.
