First American Title Launches AgentFirst iPhone, iPad Application

First American Title Insurance launched a new application for the iPhone, iPad and iPod Touch devices that provides mobile access to real estate data including property information and characteristics, historic sales information, and tax information. First American Title Insurance said the data included in the AgentFirst app covers 97% of all US real estate transactions. While the app is free to download and install on the Apple devices, users must also have an active AgentFirst account. First American Title is the title insurance and settlement services unit and the largest subsidiary of the First American Corp. (FAF). In addition to the data search capabilities, the app also allows users to place customer service orders for property profile and recorded documents, which are delivered via e-mail or through the AgentFirst website. “Our new AgentFirst app gives iPhone users unprecedented mobile access to real estate data while enabling them to connect instantly with their local title sales representative,” said Larry Godec, First American chief information officer. “We are committed to giving our customers the data and services they need, when and where they need them, so we are actively working to extend the mobile AgentFirst experience to other popular devices as well.” Research finds that real estate agents naturally turn to mobile technology to increase their efficiency in the field. A recent study by the National Association of Realtors (NAR) Center for Realtor Technology found more than 85% of real estate agents use a smartphone to conduct real estate business. Of those agents that use smartphones, 26% said they use an iPhone, while an additional 15% said they are likely to make the switch to an iPhone in the next year. “We are very excited about the potential the AgentFirst app offers to increase the efficiency of our highly mobile work force,” said Stefan Peterson, director of operations of Zip Realty. “In our view, the more steps of the real estate transaction that can be completed away from the desktop, the better.” In addition to the new AgentFirst app, First American CoreLogic, the First American property data subsidiary that’s about to spin off into its own company, has an Apple store app that allows users to search its database of home prices with maps, foreclosure data and sales information. Write to Austin Kilgore. The author held no relevant investments.

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